Dealer Spotlight: MHV Autohaus
As one of the top Volkswagen dealerships in Malaysia, MHV Autohaus has maintained a standard of excellence by consistently winning Best Volkswagen Dealer year after year. This is no mean feat. MHV's Dealer Principle, Annie Lim talks us through the secrets of their success.
Tell us a little bit about MHV's history
Volkswagen was the first automotive brand selected into the business of automotive dealership by Ming Heng Group of Companies. We established our Volkswagen 3S Centre at Jalan Gombak in 2012 and upgraded to 4S Centre in 2017.
Throughout our tenure we have strived to include the best possible customer service with top-notch of high-quality repair and maintenance work which has leads MHV to become the best Volkswagen Dealer with four years consecutive awards in 2017, 2018, 2019 and 2020.
MHV has consistently been awarded Best Volkswagen Dealer. How did you achieve this?
We feel enormously privileged to be recognised for four years as the Best Volkswagen Dealership. The awards are a testament of what MHV has achieved through hard work and dedication.
One of the keys to our success is our people working together with the goals of being the best player in the market, conduct ourselves in an honest and professional manner serving the needs of our customers. It has been a wonderful achievement we have strengthened by leaps and bounds together - but I believe the best is yet to come.
We make customer satisfaction the top priority in our organisation, and we aim to be the preferred Volkswagen authorised dealer.
What is your vision for MHV for the next five years?
Volkswagen has established itself as a reputable brand in Malaysia. Yes, there are ups and downs in this kind of business today, we intend to attract and attain customers with high valued products and services to offer the most satisfying ownership experience. Our vision is to be the most successful and respected Volkswagen dealership in Malaysia.
With the current automotive landscape shifting to more digital initiatives, how has MHV kept up with the times?
Digitalisation has become a savior for all type of busineses - especially during the Covid-19 pandemic. We have adapted and reorganised our marketing strategy towards digital and mobile advertising to gain exposure with our products and services. We present our business through websites and social media platforms where the customer can easily access information about the products and services they require to purchase.
What is your strategy in targeting new customers? How do you make yourself present and heard?
Our excellent service track record speaks by itself. We are grateful to all our existing customers who have shared their good ownership experience, and we believe the voices of our customers attracts and generates the interest of new customers.
As mentioned before, we focus on strengthening our digital strategy which include digital advertising, marketing and social media presence in order to drive our sales.
"Staff morale is important to us, and we are constantly motivating them and ensuring a safe working environment. We must be more creative and adapt to new business trends to increase our overall business opportunities and strengthen the level of our customer service."
Left: The MHV team (photo taken before Covid-19)